As a writer I get very
varied requests to cover news or events and even products, recently I was asked
to find out about traditional ensemble and what’s most wanted by a fashion
house and this was more of a research study and present the results to a board
of a fashion house.
I engaged in several
activities ranging from web searches to one to one interviews of fashion
Concinous persons who liked to be a rest with latest trends and also met and
followed influencers. I even participated and involved myself with several
fashion shows of several very reputed designer and style icons.
My findings were very
intriguing and amazed me and absolutely different from what I had assumed would
possibly be found and the real research showed very different results.
The findings were in
my words a tribute to the characteristics of the empowered women of today. As a
journalist I’m in constant touch with women as colleagues or personalities whom
I cover or follow for my work.
The today’s women are
so much! They are a family member who fulfils every duty that is needed in the
family and they do it with full affection without a complaint or disgust
despite all the pressures that they endure! Then they have to get to work and
complete their office work and achieve targets, manage teams manage their
bosses and in the end of the day they also have to go shopping and tend to
refilling and replenish all the consumables and be prepared for the needs of
the immediate future of the family. My best finding was that most of them are
completely independent and do their own driving even in a millennium city like
Gurgaon. See her and you will know! She’s bright happy vibrant and well dressed
without fuss or furore!
Her normal attire of
preference are western wear could be a pant suit or a skirt suit or even a
churidar Kurta, for her daily and regular routine dressing. I met a few of them
and interviewed them and a very surprising most of them, almost all without
exception had a uniformity in their preferences of attire of being very
traditional when it came to formal and important occasions. All of them
mentioned that they prefer Sarees mostly handloom and only if either silk or
cotton and everything to go with it matched stitched to the T.
When I asked a couple
of them if it takes much hunting and getting the right choices, they smiled and
said yes of course it was a very difficult exercise till we found the perfect
solution that meets our choices for the appropriately priced where they buy
their entire stocks beginning from Designer PotliBag in Gurgaon to coordinated jewellery or Designer hand Embroidered Blouses to Silk Sarees in Gurgaon,
all hand made by artisans from different regions in the India. They said that
since they are regular clients of this small exclusive designer boutique they
get their ensemble at short notice and delivered and www.bandinisarees.com is
also an eCommerce website where they can choose the designs and inform the
designer or pick up Silk or Cotton Sarees from the existing stocks and make
modifications as per the designer’s recommendation. Every time they claimed to
have been pleasantly surprised. And the personalised attention is an experience
that they have been married to !
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